William Hill: Creating a Single Data Source
Hours saved per manager weekly • All In-App Display centralized • Power BI integration
Hours saved per manager weekly • All In-App Display centralized • Power BI integration
William Hill needed a single view across all their In-App Display campaigns. With multiple data sources and manual reconciliation processes, marketing managers were spending hours each week trying to make sense of fragmented data, preventing them from focusing on strategic initiatives.
An agency engagement with an infrastructure heart. To run William Hill's In-App Display properly, we built a dedicated set of data pipelines and delivered a Power BI view their marketing managers could actually work from: every source centralized, manual reconciliation gone.
We worked directly with their BI team throughout, and the automation drew enough interest that they studied it as a model for their own stack. The hours saved each week came from the principle behind everything we build: get the foundation right and the work above it gets lighter.
Saved per manager weekly
In-App Display centralized
Fully integrated
"I've had the pleasure of working with Outflink for a year. I found the team to be very professional, and true experts in navigating the complex world of in-app display. They've also done an incredible job in developing automation across reporting by merging various sources of data to produce easily accessible performance insights."
