PokerStars: Scaling Marketing Acquisition
400% acquisition increase • 16% ROI growth • Across poker, casino, and sports products
400% acquisition increase • 16% ROI growth • Across poker, casino, and sports products
PokerStars needed to scale their marketing acquisition across multiple products (poker, casino, and sports) while maintaining and improving ROI. With complex multi-market campaigns and diverse data sources, they required a unified data infrastructure that could provide real-time insights and enable strategic decision-making at scale.
This is one of the engagements Outflink was built on. As PokerStars' campaign partner, we built our own data pipelines and dashboards to run their multi-product acquisition properly: a custom canonical model reconciling every channel into one source of truth across poker, casino, and sports.
That tooling is what let a lean team deliver the numbers above. The pipelines we built here became the first generation of the system Outflink delivers today.
Increase in overall acquisition
ROI growth
Products unified (poker, casino, sports)
"Outflink are great to work with, they bring a lot of gambling sector experience to everything they do. Their knowledge and skill level across the wide spectrum of paid social has been invaluable when dealing with complex and challenging multi-market campaigns, delivering at scale."
