NeoGames: Unified Data Strategy
1,000+ hours saved annually • 70% campaign growth • Multi-product omnichannel marketing
1,000+ hours saved annually • 70% campaign growth • Multi-product omnichannel marketing
NeoGames needed to develop a single source of truth for their multi-product omnichannel marketing campaigns. With complex data sources and manual processes, they were spending significant time on data reconciliation instead of strategic growth initiatives.
This partnership started as an agency engagement: we managed acquisition for one of NeoGames' North American lottery programs, running it on our own data pipelines. Their BI team got clean data, their marketing team got a live dashboard, and reconciliation stopped eating the week.
The real proof came later. A year after that engagement ended, NeoGames came back for the data itself: the pipelines, the feeds, and the reporting, this time across the wider group. They are still a client today, and among the first onboarding to the next generation of our platform.
Hours saved annually
Campaign growth
Single source of truth
"From many suppliers I have worked with, especially around marketing data consultancies, Outflink is by far the most professional vendor and responsive I worked with"
