Codere: Market Expansion Strategy

The Challenge

Codere needed to establish market leadership in Spain while simultaneously launching their brand in emerging Latin American markets. They required a data infrastructure that could support rapid expansion across multiple markets while maintaining cost efficiency and enabling data-driven decision making.

The Solution

This is one of the engagements Outflink was built on. Working as Codere's campaign partner, we developed our methodology and the first prototype of our infrastructure to run the expansion properly: one unified data model across six markets, manual reconciliation eliminated, and real-time visibility into every channel.

The team made strategic decisions on numbers they could finally trust, and the operation stayed far leaner than the growth would suggest. What we built here by hand became the basis for the system Outflink delivers today, and the partnership continues: Codere is among the first onboarding to the next generation of our platform.

The Results