Markets

Built for performance-driven marketing.

Every Outflink engagement starts with marketing: the hardest data in the company, and where we proved the system by hand. These are the markets we know deepest, and the same foundation extends across the company.

One system. Configured for your industry.

Underneath every engagement is the same reusable, config-driven backbone. We don't rebuild from scratch for each client. We reconfigure a proven system to speak your industry's metrics, watch your industry's signals, and unify your industry's sources. That's how you get industry-grade depth and speed at the same time.

A proven backbone

One config-driven data foundation, hardened across markets and clients. No bespoke rebuilds.

Configured to your world

Your metrics, your signals, your sources. The system learns how your industry actually runs.

Depth and speed

Because the core is repeatable, you get industry-grade depth in weeks, not a year-long build.

iGaming, sports betting & lotteries

This is where Outflink was built. Regulated, high-stakes, multi-market marketing where the data is genuinely hard, and generic tools quietly fall apart.

We speak the language the industry measures in: FTD, NGR, cohorts, channel mix. We handle multi-market compliance, affiliate reconciliation, and the industry-specific KPIs that off-the-shelf platforms simply don't understand. And because we work across the industry, we can offer aggregated cross-market intelligence no single company could build alone.

Measurement that fits

FTD, NGR, cohorts and channel mix, modeled the way the industry actually runs.

Multi-market ready

Compliance and affiliate reconciliation across every market you operate in.

Cross-market benchmarks

Aggregated intelligence across the market, the edge you can't build in-house.

Trusted by companies including

Online Trading

Forex, CFD, and trading platforms run the same acquisition playbook we mastered in iGaming: high customer acquisition costs, affiliate-driven growth, and multi-market rules. The data problem looks almost identical, so our system transfers straight across.

We give you one clean, deterministic foundation from ad platforms all the way to funded accounts, so cost per funded account, deposit value, and lifetime value finally line up. It's the base your team runs leaner on, and that AI can actually run on.

Metrics it speaks

CPA, cost per funded account, deposit value, and LTV, across every channel.

Signals it watches

Volatility-driven demand spikes, affiliate quality, and regulatory shifts by market.

Sources it unifies

Ad platforms, tracking, affiliate networks, CRM, and your trading platform.

E-commerce

The same discipline, pointed at your storefront. E-commerce teams drown in tools like ad platforms, attribution, CRM, and analytics that never quite agree on what actually happened.

Outflink gives you one clean, owned foundation across paid media, tracking, and CRM, so ROAS, cohorts, and lifetime value finally line up. And because it's deterministic, it's the base you'll want underneath any AI or agentic tooling you add next.

Metrics it speaks

ROAS, AOV, LTV, CAC, and contribution margin, reconciled across every channel.

Signals it watches

Promo cannibalization, seasonality, returns, and stock pressure, before they cost you.

Sources it unifies

Shopify, Google and Meta ads, GA4, email and SMS, and your CRM, in one base.

Retail

Retail marketing spans channels, regions, and systems that rarely talk to each other. Online and offline, media and margin, the full picture is hard to see, and harder to trust.

We build the foundational layer that reconciles it into one source of truth, so your team spends less time stitching reports together and more time deciding what to do. Clean, connected data your marketing function can run leaner on, and grow AI on top of.

Metrics it speaks

Basket size, margin, and online plus offline sales, broken out by store and region.

Signals it watches

Store and regional performance, stock levels, and promo lift across the network.

Sources it unifies

POS, ad platforms, loyalty and CRM, and your ecommerce stack, in one source of truth.

Not sure where you fit?

If your marketing team is fighting its data instead of using it, we can help. Tell us what your stack looks like and we'll show you what a foundational layer would change.

Request a demo